Gloss&Polish – 
Brand Awareness

Art Direction
Illustration
Visual Design

PROBLEM

Series of visuals and lettering for a London based start-up company called Gloss&Polish specialised on nails beauty treatment delivered on-demand. As the service was advertise mainly on social media platforms, I was asked to create a campaign that could be visually catchy and thus sharable

SOLUTION

For this reason, I approached the project using a bright palette taking inspiration for colours and motifs by the aesthetic of 1960’s Psychedelic movement in posters design

CREATIVE

The nail technician’s working tools have been here represented in close-up shots that convey a playful feel as invites the viewer at decoding the subjects of the artwork