Navan

Brand Identity
Typography
Iconography
Signage 
Editorial Design 
Exhibition Design
Graphic System
Photography
Art Direction
UI & Visual Design
Animation & Motion

PROBLEM

Navan is a leading, AI-powered, all-in-one corporate travel, expense, and payments management platform. Formerly known as TripActions, it has relaunched under the new name in partnership with the design consultancy firm Pentagram. I have been invited to collaborate with the company in-house design team to scale the brand system across a wide range of digital and physical outputs. Our challenge has been implementing it across a variety of brand expressions, from the Navan app and website to promotional spots and digital advertising

SOLUTION

Using the wordmark logo and the arch as a foundation of the graphic language the company identity has been consolidated on print and digital supports, ensuring that brand scope and tone of voice would remain consistent throughout while elevating the new brand to a more mature stage

CREATIVE

Particular attention has been given on identifying a primary purple that would retain that same 'Navan' character in the transition from video to print. We tested multiple solutions in order to find the correct balance that would fit on all scenarios. The resulting implementations have been documented and standardised in preparation for the company IPO launch