Secret Cinema    

Mouline Rouge

Digital Design, UI, Campaigns

Secret Cinema specialises in immersive cinema experiences, combining film screenings with interactive performances in purpose-built sets. For its Baz Luhrmann's Moulin Rouge’s screen projection I was asked to design the promotion of the event reflecting the immersive nature of the experience through the use of videos and images.

In the specific, the brief requested to illustrate a short story provided by the company’s content team using Facebook Canvas as a communication tool for the campaign.

The result was a multiple endings storyline spread on a series of eight canvases that brunched on different paths and which led the user to one of the three different outcomes, each of them introducing one of the three ticket’s categories on sale.