Mamas&Papas      

Baby Gift Finder

Digital Design, UI, Campaigns

Mamas & Papas is an English retail brand specialised in baby products and maternity wear. I was asked to design and promote a dedicated web page that would sit on the company’s website with the aim of increasing traffic and promote its Christmas products during the festivity period.

Following a consultation with the client’s content team we agreed on the creation of a ‘gift generator’ for which I created the UI and visuals in accord with the company’s brand guidelines as well as supervising the front-end web development ensuring a correct execution of its design.

The result was an interactive quiz which, picking a selection of products from the online store page, personalised its outcome on the answers received by the user. Small banners where then created to promote the gift generator through the major social media platforms.