Locaria          
Brand Identity

Brand Identity, Digital Design, Graphic Design, Campaigns

Locaria is a full-service search linguistics and website localisation agency that provides global online content services across more than 90 markets worldwide. Working closely with the Locaria leadership team, I created a brand identity that reflects its core business and translate it visually using a series of dynamic shapes that define every single market region in which the company operates.

Using a grid made out of geographic coordinates I was able to come up with a full functioning system on which build its whole identity, from the logo all the way through the graphic applications, including icons, visual, layouts and environmental graphics. The result it’s a dynamic identity that flex and adapt based on each of its offices location while retaining a distinct “family” feeling throughout the whole range of its applications.