Diego dalla Palma  

Concura

Graphic Design, Art Direction, Campaigns

The Diego dalla Palma Group is an Italian cosmetic industry known in 54 countries worldwide for his brand of cosmetics and make up. Looking to launch a new line of skin care products called Concura, I was asked to work on the concept for a series of key visuals that would promote the whole collection while highlighting the natural composition of the creams.

Working in collaboration with the photographer and the creative agency we created a campaign that communicates, through the use of colours, graphic elements, packaging and copy, the existing relationship between the plants that provided the active ingredient and the product itself. The final result was then declined on different printed media, from magazine ads to in-store posters.